Unless you’re a luxury nail salon or operating under a prestigious brand, your prices should be set low enough to compete in your local market.Īt the same time, avoid undercharging needlessly. Check out their websites before making any decisions about your own business. Competitors’ PricesĪnd speaking of your competitors, you’ll also need to have an idea of what specialty manicure services they offer, what their price menu looks like, and the clients they target. Finally, see what your competitors offer and what they’re charging. DemandĪre natural nail services in demand among your chosen clientele? What about gel nail polish or french tips? Check out social media and see what’s trending- you can often charge a bit more for in-demand services. Look up the average income online, as this will give you a better idea of how you can set prices, as well as what potential services you can offer. You’ll also want to get to know the average client in your area. Do some research online and check out the websites of any nearby nail salons- you can see what services they offer, as well as the going rate for standard manicures and specialty services in your area. That said, having several competitors nearby will also impact your prices. Most salons in a busy or upscale urban area can charge a bit more for a standard manicure, for example. Location can have a big impact on the type of clients you serve, and give you valuable insight into your pricing strategy. Next, consider where your nail salon is located. Whatever you make after this counts as profits. Nail salon owners and managers will need to know the Break Even Point or BEP for everything on your menu.Ĭalculate the typical costs of each item, including supplies, nail technician pay (in terms of time spent), and set your prices to cover these. You need to charge more than you spend if you want to make money and stay in business. While offering discounts left and right can sound like a tempting way to get clients in the door at first, it’s not a sustainable way to cover your nail salon cost or make a profit. Let’s look at all of these a bit closer: 1. Some additional things that can have an impact on your prices are what your competition charges/ offers, whether a certain manicure service is in high demand, and the overall value of each item on the menu. Your nail salon’s location and target market will both have a huge impact on the nail services that you offer, as well as what you charge clients for each item. As you’re deciding how to set prices for your nail salon’s services, you’ll need to consider a couple key things.
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